Question: Devise a strategy for a potential new entrant into the Turkish airline industry, using ideas from the course. Please avoid broad, vague clichs. Be as

Devise a strategy for a potential new entrant into the Turkish airline industry, using ideas from the course. Please avoid broad, vague clichs. Be as specific as you possibly can. Relate the principles and techniques we have covered throughout the course to this industry. Discuss why the incumbent players cannot respond effectively to your proposed strategy.

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