Question: Devon came into work one day sporting a sleek new hairstyle that garnered many compliments from her co - workers. Lisa took a picture of

Devon came into work one day sporting a sleek new hairstyle that garnered many compliments from her co

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workers. Lisa took a picture of Devon's new hairstyle to her favorite salon and asked the hair dresser to recreate the same style. Lisa is copying Devon in hopes that everyone will also compliment her hair. In the world of marketing, when a consumer imitates the behavior of another, it is called

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modeling

.

repetition

.

branding

.

shaping

.

socialization

Devon came into work one day sporting a sleek new hairstyle

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