Question: Diagnose and analyse the challenges Gousto might face in developing and deploying its global marketing strategies / approaches and its implications on both countries. (

Diagnose and analyse the challenges Gousto might face in developing and deploying its global marketing strategies/ approaches and its implications on both countries. (Weightage: 25%)
Task 2: Develop and critically implement a global marketing planning process that Gousto can use in each country. (Weightage: 25%)
Task 3: When analysing and developing Task1 and Task 2- apply a range of alternative models and concepts in dealing with complex global marketing planning issues to achieve competitive advantage
You must employ any at least FOUR marketing models from RACE, SOSTAC, AIDA, Blue Ocean Strategy, Hook model, GOST mode, AARRR Pirate Metrics or Drip model, Marketing Funnel model and Sineks Golden Circle model or any other model taught in class. Assess and critically appraise the advantages and disadvantages of the models and concepts you have chosen and elucidate these models and concepts to achieve competitive advantage in the global marketplace. (Weightage: 25%)
Task 4: Reflect on your task 1 and task 2 analysis and justify your selection of ONE country ( Brazil or South Africa) Gusto should enter. Also recommend and critically evaluate an effective market entry strategy.

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