Diaz Brothers is a winery in Barcelona. The company would like to expand operations to the United
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Question:
Diaz Brothers is a winery in Barcelona. The company would like to expand
operations to the United States and begin distributing its products in the Chicago
area. If things work out well, the company then will expand to both coasts. In its
business dealings in the Midwest, how might culture prove to be a communication
barrier for the company's representatives from Barcelona? Identify and discuss
two examples.
Related Book For
International Management Culture, Strategy, and Behavior
ISBN: 978-0077862442
9th edition
Authors: Fred Luthans, Jonathan Doh
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