Question: Did IKEA enter India too late in its evolution? The company started in 1943 and was already in 50 countries. Should operations in India have
- Did IKEA enter India too late in its evolution? The company started in 1943 and was already in 50 countries. Should operations in India have started sooner? If you could decide for them, what other country markets would you have IKEA enter, and why?
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