Did Sony Pictures executives, eventually, make the right decision by releasing the film? What were the risks

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Did Sony Pictures’ executives, eventually, make the right decision by releasing the film? What were the risks and benefits to Sony and to its customers (both movie theater operators and movie viewers) of doing so?

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Marketing Mistakes and Successes

ISBN: 9780470169810

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Authors: James F. Dartley

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Posted Date: Jan 07, 2021 05:35 AM

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Did Sony Pictures executives, eventually, make the right decision by releasing the film? What were the risks

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2020 has been the definition of disaster for the film industry Theaters were closed everywhere the planet for several months and are only reopening very slowly in some places Productions of latest fil... View the full answer

Marketing Mistakes and Successes

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