Differences between B2B and B2C markets and how affect to the strategis of the organisations

Take a company (Wal mart)

this company buys product to another company (B2B).

Also this company sells product to another distributor or retailer (B2B) and direct to the consumer (B2C).

You should compare through a deep analysis the way how that company acts .You should compare the different matketing strategies that can apply that company when it acts as

- Buyer (B2B)

- Seller (B2B)

- Seller (B2C)

In each situation you must analyse and compare:

- The nature of the demand

- Use of the product

- The buying process

- The use of the products

- The type of good

- The Marketing mix

- Segmentation

- Type of customers

- Size and number of potential customers

- Customers approach and relationship

- Value proposition