Differences in perception often cause confusion in communication. Therefore, it is important to analyze your audience and its point of view before crafting a message. To craft effective messages, you must understand the characteristics, expectations, and needs of the audience. Perception influences the way a message is received. An audience's perception of reality is limited by and their attitudes toward the sender of the message. Audience characteristics help define how that audience will perceive your message. Which audience characteristics should you consider when envisioning your audience? Check all that apply. Expectations Physical stature Age Economic level