different exercises to apply course knowledge. Group Assignment You are a member of a marketing consulting firm. Your new client is a well-known international company or a well-known Canadian company - you will inform your professor of your choice company's name when you form your group (by the end of Week 3). Your client has hired you to create a marketing plan for their new product/service (internal audience) for a 5-year period. Each group will need to create a new product or service, and then follow the Strategic Marketing Process and create a Marketing Plan (based on Appendix A of the Marketing textbook)