Differentiate between the motivational factors $($Module $2)$ that affect online shopping $($Module $7)$ choices and habits versus on$-$ground retail shopping choices and habits. Elaborate on how Human Decision Making biases $($Module $2)$ OR Consumer buying decision models $($Module $4)$ have an impact on Online shopping habits $($Module $7).$ Provide citations and specific examples to support your arguments. Address if Sustainable Consumer Behavior $($Module $6)$ is compatible with the rise of the vast amount of products that are available to be purchased via online shopping websites. Provide citations and specific examples to support your arguments. Address if Conspicuous Consumption $($Module $5)$ OR the Hedoni