Question: Differentiating the marketing mix is important because: Select one: a . All of these alternatives are true. b . It can help target customers to
Differentiating the marketing mix is important because:
Select one:
a All of these alternatives are true.
b It can help target customers to view the firm's position in the market as uniquely suited to their preferences and needs.
c It can clarify the position the firm wants to achieve with customers.
d It can help the firm build a competitive advantage with a group of target customers.
e It can contribute to better blending of marketing mix decisions to achieve desired objectives.
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