Differentiation

Multiple Choice

can only be based on one important element of the marketing mix.

is less obvious to target customers when there is a consistent theme integrated across the $"4$ Ps$"$ decision areas.

often requires that the firm fine$-$tune all the elements of its marketing mix to the specific needs of a distinctive target market.

means that the marketing mix is similar to what is available from a competitor.

helps a firm get a competitive advantage if it just meets needs in the same way as other firms.