Question: Differentiation Strategy A strategy based on differentiation ( distinction ) calls for goods and services that offer unique features and that have high value for

Differentiation Strategy
A strategy based on differentiation (distinction) calls for goods and services that offer unique features and that have high value for the target customer. The features must be perceived by the customer to be so much better than what the competition offers that they are worth an additional cost.
What are some of the advantages and disadvantages of a differentiation strategy?

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