differentiation strategy is defined activate user to include a produce related products or are involved in unrelated market 6) strutesty employed for an organiration that operates a single business and competes in a single indoney strategy implemented by each fictional area of the organization to support the organization business strategy By used to add new businesses that produceretated products or are involved in related markets und segment along or more water an organization uses to build competitive advantage by being unique in its industry or market CEO wishes to better the company. He starts by looking at the sales records of the year that they have been in Scenario A Climber Ine, a mountain bicycle manufacturer, has been in the bicycle industry for a year now. The that at present they are selling only half as many bicycles as they want to. In an attempt to increase sales, he another area. The CEO shares his views with the sales manager and finance managers. Together they decide conclude that opening a new branch would only increase expenses. They conclude that they will reduce the that reducing the prices would definitely increase sales, although the profits would come down. They also prices of the bicycles. The plan is implemented and the CEO keeps a record of the sales every month to make 18) Which of the following stops in formal planning process is the CEO performing when he debates between opening a new branch and reducing the prices? A) Selecting the goals and plans B) Generating alternative goals and plans C) Implementing the plan D) Monitoring and controlling E) Engaging in situational analysis 19) Elisa understands her own strengths and limitations, she manages her feelings and decisions well, and deals effectively with other people. Elisa has A) cultural intelligence B) verbal intelligence C) emotional intelligence D) business intelligence E) leadership intelligence 18) 19) 20) 20) Which of the following is a new area in which business crises might occur? A) Pollution B) Labor issues C) Crime D) Information technology E) Natural disasters