Question: Diffusion refers to A . the methodology for evaluating new product ideas B . the second stage of the new product development process C .

Diffusion refers to
A. the methodology for evaluating new product ideas
B. the second stage of the new product development process
C. how promotion is used to support products throughout their product life cycle
D. how the use of a product spreads throughout a population
E. the selection of opinion leaders to encourage product acceptance
Diffusion refers to A. the methodology for evaluating new product ideas

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