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Digby is a Niche Cost Leader (Low Technology) Review the Inquirer to determine Digby's current strategy. How will they seek a competitive advantage? From the

Digby is a Niche Cost Leader (Low Technology)

Review the Inquirer to determine Digby's current strategy. How will they seek a competitive advantage? From the following list, select the top five sources of competitive advantage that Digby would be most likely to pursue.

Select 5:

Reduce cost of goods through TQM initiatives

Seek excellent product designs, high awareness, and high accessibility

Accept lower plant utilization and higher capacities to insure sufficient capacity is available to meet demand

Increase demand through TQM initiatives

Offer attractive credit terms

Add additional products

Seek the lowest price in their target market while maintaining a competitive contribution margin

Seek high plant utilization, even if it risks occasional small stockouts

Reduce labor costs through training and recruitment

Seek high automation levels

Digby is a Niche Cost Leader (Low Technology)

 

 

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