Digby is a Niche Cost Leader (Low Technology) Review the Inquirer to determine Digby's current strategy. How will they seek a competitive advantage? From the
Review the Inquirer to determine Digby's current strategy. How will they seek a competitive advantage? From the following list, select the top five sources of competitive advantage that Digby would be most likely to pursue.
Select 5:
Reduce cost of goods through TQM initiatives | |
Seek excellent product designs, high awareness, and high accessibility | |
Accept lower plant utilization and higher capacities to insure sufficient capacity is available to meet demand | |
Increase demand through TQM initiatives | |
Offer attractive credit terms | |
Add additional products | |
Seek the lowest price in their target market while maintaining a competitive contribution margin | |
Seek high plant utilization, even if it risks occasional small stockouts | |
Reduce labor costs through training and recruitment | |
Seek high automation levels Digby is a Niche Cost Leader (Low Technology) |
Step by Step Solution
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Step: 1
Overview As a Niche Cost Leader focusing on Low Technology Digby aims to dominate a specific segment of the market by offering products at the lowest possible cost while still maintaining acceptable q...See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
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