Digital Analytics - Bounce Rate vs. Exit Rate

Managers at Expedia.com used web analytics software (e.g. Google Analytics) to keep track of the performance of a few web pages. As travel season is about to start, managers are particularly focusing on the performance of the following web pages:

1) Expedias home page (https://www.expedia.com/);

2) Search Hotel page (https://www.expedia.com/Hotels);

3) Search Flights page (https://www.expedia.com/Flights).

Based upon the information provided by the web analytical software, managers are able to keep track about individual visitors session on a daily basis (see below).

Monday: Expedia Home page > Search Hotel page > Search Flights page > Exit

Tuesday: Expedia Home page > Exit

Wednesday: Search Hotel page > Expedia Home page > Search Flights page > Exit

Thursday: Search Flights page > Exit

Friday: Expedia Home page > Search Flights page > Search Hotel page > Exit

(6 points) Based upon the information above, please calculate the bounce rates and exit rates for:

1) Expedia Home page;

2) Search Hotel page;

3) Search Flights page.

(4 points) Please identify the web page which received the lowest bounce rate. Please also identify the web page which got the highest exit rate.