Digital Channel Analysis of (Reebok)

 

Imagine you are an intern of a digital marketing consulting firm. You have been
assigned to a project to a client project to support a senior consultant. Your job is to
provide a digital channel analysis of Reebok to the senior consultant in preparation for
the presentation of Channel Growth Roadmap (i.e., Assessment 2) to the
prospective client. you need to analyse three (3) digital channels,
such as the client's website, mobile app, various social media platforms, or search
engine presence, as well the digital channels of one key competitor. The analysis
should include information that details the current strengths and weaknesses of the
client's channel utilisation (e.g., adequate, and appropriate use of social media) as
well as the effectiveness of any existing Online Value Proposition (OVP) which
differentiates the selected company from its competitor. 

 

STRUCTURE:
Use the following report structure for this group report. Add appropriate sub-sections
as required:

• EXECUTIVE SUMMARY of the analysis

1. INTRODUCTION
Briefly introduce this report's purpose, its scope of analysis and a brief summary of
the selected company and the competitor under evaluation.

 

 

2. CLIENT OVERVIEW
Provide an overview of the company's digital presence and noticeable online value
proposition (OVP). Use tables and images to list the company's digital channel
details. Why is digital marketing important for this company?
 

3. DIGITAL CHANNEL ANALYSIS CRITERIA
Select and analyse three (3) digital channels such as the website and various social
media of a competitor of the client firm and develop suitable criteria to determine
their appropriateness and perceived effectiveness. Include the identification of at
least one online value proposition (OVP).
4. COMPETITOR ANALYSIS
Analyse three (3) digital channels such as the website and various social media of a
competitor of the client firm, using the criteria developed in the previous section to
determine their appropriateness and perceived effectiveness. Include the
identification of at least one online value proposition (OVP).
5. COMPANY ANALYSIS
Analyse digital channels such as the website and various social media of the
company (that of your client) using the criteria developed in Section 3 to determine
the appropriateness and perceived effectiveness of the digital channels. Include the
identification of at least one online value proposition (OVP).
6. COMPARISON TABLE
analysis to compare the digital channels of your chosen
company, and its competitor. You may need to use landscape page layout in this
section to accommodate a large table in this analysis.
7. RECOMMENDATIONS
Provide a summary of the considerations and implications for the development of
your digital marketing plan. What should be the digital marketing 5S objectives of
your client in the next 6 months? Justify your recommendation (maximum: two
objectives) using the S.M.A.R.T framework, and scholarly Customer Value,
Customer Engagement and Customer Experience literature.
8. CONCLUSION
Provide an appropriate conclusion leading to Assessment 2.
9. REFERENCES (APA 7TH)

Answer rating: 100% (QA)

Executive Summary This digital channel analysis report provides an overview of Reeboks digital presence highlighting its strengths and weaknesses as well as its online value proposition OVP The analys... View the full answer