Question: Digital ecosystem analysis using competitor analysis and SWOT is a way to bring clarity to the big picture, beyond your brand s walls, setting the

Digital ecosystem analysis using competitor analysis and SWOT is a way to bring clarity to the big picture, beyond your brands walls, setting the strategic direction for your digital marketing. Select ALL goals that this analysis attempts to answer.
Group of answer choices
What is the benefit to my brand for being on a platform?
What is the priority level for this platform, near-term or long-term opportunity?
How does my audience discover and use it?
What role does this platform play for my audience?

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