Digital Marketing Assignment. Brief it completely with clear points in the report. It is Information Technology Subject. Take your time and do properly the report withflow and good points. I will upvote and give good comments.

Assume you want to start a new business selling a product/service of your interest. You would like to promote your products/service through Search Engine Marketing, Display Advertising and Social Media Marketing. Using test accounts for Google Ads platform and Facebook Business page, create quality contents and advertisements to promote your product/service. Show evidence of work done through screenshots from the platforms used. Justify why your contents and advertisements are of good quality. Prepare a report based on the following guidelines: Marks Allocation 10 marks 1 Section Assessment Criteria Introduction to the company: - Create a fictitious profile of your new company with a business logo and tagline. Describe your product, prices, and your competitive advantages. 30 marks 2 Search Engine Marketing and Display Advertising Create a Text Advertisement using the Google Ads test account. Show your final text ad preview in Desktop view. Create a Responsive Display Advertisement. Show your final display ad preview in Desktop view with different ad formats Show evidence of work done with screenshots of important steps in creating your advertisements. Justify why your advertisements are of good quality. 3 50 marks Social Media Marketing: - Create a fictitious Facebook Page profile for the company. Set your page as "unpublished". Create THREE (3) posts in your page to attract new customers. Create ONE (1) advertisement to promote the business. Show the ad preview. Show evidence of work done with screenshots of the Facebook page posting and advertisement. Justify why your contents and advertisements are of good quality. Quality of the assignment: Creativity, originality, structure, layout, language proficiency 4 10 marks Total Marks 100 marks