Digital marketing plan

Prepare a digital marketing plan (maximum 5 pages of written content) that explains how you will be using digital marketing to launch your new business and achieve your objectives

1. Objectives & Company Background

• Company: small business, e-commerce/mobile business: dog walking, potential dog grooming etc.

• Main Objective: to generate more profit and build our e-commerce business.

  • SMART objectives:

    • To increase brand awareness by directing 80% of online traffic from social media platforms (instagram, facebook) to the website by the end of the quarter.

    • To increase our customer base by 50 using social media campaigns within 3 months.