Digital Marketing Plan Report Assessment Task Description You are required to prepare a summarised Digital Marketing Plan Evidence for an Australian Hospitality or Tourism business (1500 - 2000 Words)

Digital Marketing Plan Requirements

Report In your report, you will explain the following: 1. How digital marketing plays an important role in establishing and maintaining effective customer relationships for the business you have chosen? 2. What type of Sustainable practices can you include in digital marketing for this business? 3. Highlight and justify your research techniques selected to analyze the digital marketing of this business.

Background of business chosen

Situational Analysis Internal Environment Analysis (Porters 5 forces) External Environment Analysis (PEST/ SWOT)

Digital Marketing Strategies & Plan Revenue Model Strategy for the business Target Market Strategy for the business Positioning strategy for the business Social Media Analysis for the business Marketing Mix Analysis for the business

Evaluation Suggestions on Media Channels for Digital Advertisement ECRM requirements for the business Brief Financial Budget based on suggestions & strategies (Approximate) WEBQUAL analysis & suggestions for the website

Conclusion

References

Criteria used to grade this task The criteria for the assessment task are: Executive summary highlighting the three-knowledge evidence. Understanding of digital marketing theory and processes The quality and completeness of the response to the report requirements. Evidence of appropriate research and reading. Develop suitable digital marketing plan with various media channels and meet the strategy requirements. Research skills to find information needed Analysis of external and internal information Referencing, spelling, grammar Clarity of expression and quality of overall presentation.

Feedback and Return of Work Feedback and marks will be provided via Turnitin within two weeks of submission