Question: Digital Prosper, a web services firm, has experienced a 7 percent decline in revenues in consecutive quarters. In an effort to reduce operating costs, managers
Digital Prosper, a web services firm, has experienced a 7 percent decline in revenues in consecutive quarters. In an effort to reduce operating costs, managers reduced the customer service staff from 12 employees to 6. Management also enlisted the remaining employees to help produce a new company vision: to give customers of all budgets a customizable, stress-free web hosting experience. What is wrong with this scenario? Internal stakeholders were not invested in defining the vision. Digital Prosper's organizational structures do not align with the vision. Digital Prosper's vision is not aspirational. Digital Prosper's vision is not customer-oriented
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