Digital technologies affect media$-$entertainment industries by bringing about the key benefit $\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ but also the key problem $\_\_\_\_\_\_\_\_\_\_.$

Question $2$ options:

Of a greater potential for profits; of lower sales due to consumer copying and ad$-$skipping.

Of creating more competition; of lower sales due to consumer copying and ad$-$skipping.

Of a greater potential for profits; of less innovation.

That products are easier for consumers to copy; of a potential for higher profits.