Question: Digital technologies affect media - entertainment industries by bringing about the key benefit _ _ _ _ _ _ _ _ _ _ _ _

Digital technologies affect media-entertainment industries by bringing about the key benefit ______________ but also the key problem __________.
Question 2 options:
Of a greater potential for profits; of lower sales due to consumer copying and ad-skipping.
Of creating more competition; of lower sales due to consumer copying and ad-skipping.
Of a greater potential for profits; of less innovation.
That products are easier for consumers to copy; of a potential for higher profits.

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