Digital transformation, as described by Mark Samuels, involves using digital technologies to fundamentally change business processes, making them more efficient and effective. This transformation goes beyond digitizing existing services, aiming to innovate and significantly improve them. Key areas include rethinking business models, updating the technology stack with cloud computing, IoT, big data, and AI$,$ enhancing customer experiences, and shifting corporate culture to embrace innovation. Successful digital transformation requires addressing challenges in implementation and managing the scope and ambition of projects. By adopting innovative technologies and processes, established companies can compete with digital$-$only rivals, but this requires a committed approach to changing traditional business methods. rephrase it