Digital Transformation Plan

Part $1$: Audit

Assessing Current Digital Strengths and Weaknesses?

Part $2$: Business goals

Where do you want to go$?$ What do you want to achieve?

Part $3$: Strategy

How can digital strategies contribute to those business goals?

Remember the $5$Ss $($see:Digital Marketing Strategy: How to Leverage your $5\text{'}$S$\text{'})$ :

$$ Sell

$$ Save

$$ Speak

$$ Serve

$$ Sizzle

Part $4$: Objectives

Write out your quantified digital objectives, based on the $5$Ss$.$

Examples: Sell $10\%$ more products online; provide more efficient customer service by

answering $50\%$ more emails in the same amount of time, reduce cost of direct$-$to$-$

customer

marketing

Part $5$: Tactics

Which digital tactics will best help you reach those objectives? Consider:

$$ Domain Name & Email Accounts

$$ Website

$4$

$$ Online Sales

$$ Search Engine Optimization

$$ Social Media

$$ Blogging & Content Marketing

$$ Email Marketing

$$ Online Advertising

$$ Admin: Customer Service, Client$/$Customer Relationship Management, Customer

Databases

$$ IT set$-$up$,$ backups and security

Part $6$: Budget

Allocating Budget for Digital Initiatives

$($Budget breakdown and explain the expenditures$)$

Part $7$: Action plan

Developing a Detailed Action Plan

Part $8$: Measurement and Milestones

Set six measurable milestones that you can track as you move forward with your

Digital

Transformation Plan.

Which KPIs $($key performance indicators$)$ will tell you how your plan is doing? At which

points

will you check in with the measurement, and make a course correction if needed?

Note: one objective might have multiple milestones

Tracking Progress and Milestones

objective KPI to watch for Milestone to reach By when reached Course correction needed

Part $9$: Reflection

Defining Success and Criteria for Achievement

What will success look like? How will you know when you$$ve achieved your goal? For the comapny Nutrien Canada