Question: Digital/interactive media present a new and unique challenge for both the copywriting and art direction processes. When you visit a website, does it seem like

  1. Digital/interactive media present a new and unique challenge for both the copywriting and art direction processes. When you visit a website, does it seem like there is "copy" or "design" at the site? What about when you use your favorite social networking sites? Do Twitter, Facebook, or YouTube show evidence of persuasive copy or design principles?
  2. How has the increased emphasis on branded entertainment and the meteoric rise in popularity of social networking sites such as Facebook influenced media planning?

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