1. Digitalworld presents you three segmentation plans as follows:

Segment ID	Plan A	Plan B	Plan C
1	Customers who buy at specialty stores and customers who buy at online stores	Customers who buy at specialty stores and customers who buy at discount stores	Customers who buy at specialty stores
2	Customers who buy at mass-consumer electronics stores and customers who buy at discount stores	Customers who buy at mass-consumer electronics stores	Customers who buy at mass-consumer electronics stores
3	Customers who buy at regular retail stores	Customers who buy at retail stores	Customers who buy at discount stores and customers who buy at regular retail stores
4		Customers who buy at online stores	Customers who buy at online stores

Among three customer segmentation plans above, please help Digitalworld make the decision on which one is the best customer segmentation plan and state the rationale for your decision. (7 marks)

Answer here: