Direction: Answer the following questions by providing the answer.

1. Differentiate management innovation from product development and give an theory and cites examples.

2. What is managing technology? Explain .

3. Discuss the New-Product-Development Process.

4. Explain strategy in dynamic markets and expound its process.

5. Elaborate the customer experience life cycle and give an example.

6. What are benefits of solution marketing? Explain.

7. Make your own table of "The Customer Experience Life Cycle". Explain why come up with the table.

8. What are the dimensions of service quality?

9. Enumerate the marketing mix for business service firms. Explain each.

10. In your own idea explain the relevance of segmentation in the business market?