Direction: Further explain the given strategic alternative which is to be use as the final strategic plan.

The strategic alternative is to create marketing strategy that is mainly focused in portraying the product as safe for use. Since it is a new product in the market, customers may be skeptical about its safety. Promotional plans should, therefore, focus on creating marketing campaign that focuses on the safety of the product. Additionally, Euphoria Group of Company could create a social media campaign particularly in Tiktok that encourages consumers to share their experiences with the product.