Direction: Prepare the project $($report$)$ by selecting McDonald's:

A$.$ Digital Marketing in a Digital World.

$-$ Digital Transformation Analysis over the past $5$ years

$-$ digital channels does the company prioritize

$-$ digital marketing trends is the company

$-$ traditional and digital marketing efforts

B$.$ Creating Value through Digital Marketing Strategy.

$-$ unique value does the company offer through its digital marketing efforts

$-$ company's primary digital audience

$-$ How does the company segment its digital marketing efforts

$-$ competitive edge

C$.$ Digital Consumer Behaviour and Customer Relationship and Experience Management.

$-$ influence the digital customer

$-$ touchpoints are most critical in their customer experience

$-$ digital tools for customer relationship management $$

D$.$ Website Marketing Strategy.

$-$ company's website design, user experience, and functionality

$-$ SEO strategies does the company implement

$-$ conversion strategies are evident on the website

$-$ company measure and improve website performance

E$.$ Email Marketing Strategy.

$-$ types of email campaigns

$-$How is email marketing different from Social Media, Community Marketing Strategy and Mobile Marketing Strategy

$-$ Which marketing is more benefited for the company

F$.$ Digital Brand, Trust, and Reputation Management.

$-$ brand consistency across digital channels

$-$ customer reviews and feedback

$-$ digital reputation challenges

G$.$Develop a comprehensive digital marketing framework for the chosen company $($McDonald$\text{'}$s$)$ that addresses a specific market opportunity or challenge.

H$.$ Create an advertisement campaign.

I.$$ Conclusion and Recommendation.