Directions: Below are three general speech topics and, for each, two hypothetical audiences to which a speech might be delivered. For each topic, write brief paragraph explaining how you might adjust your specific purpose and message according to the demographic characteristics of the audience.

a. Topic: "Cryptography"

Audience #1: 50% computer science majors, 30% physics majors, 20% fine arts majors

Audience #2: 40% business majors, 40% history majors, 20% computer science majors

b. Topic: "Sexual Assault: The Biggest Campus Crime"

Audience #1: 80% female, 20% male

Audience #2: 80% male, 20% female

c. Topic: "The Impeachment of Bill Clinton"

Audience #1: Day class: 70% age 18 to 22, 30% age 23 and ove

Audience #2: Evening class: 50% age 35 and over, 30% age 23 to 34, 20% age 18 to 22