Directions:

Read an article from a newspaper, magazine, or internet site (if you choose an internet site, make sure it is a legitimate source).Write aone to two pages,double spaced,response to the article in which you will answer the following questions:

1) How does this article relate to Sports and Entertainment Marketing?

2) What impact does the main theme of the article have on the super/casual sports or entertainment fan?

3) What important sports and/or entertainment marketing information have you learned from this article?

4) How will this article impact sports and/or entertainment marketing decisions in the future?

5) Which of the four P's does the article affect and how/why?

NOTES:

• Create a separate section/title for each section of the assignment.
• This should be a professional paper WITHOUT spelling or grammar errors
• You must use complete sentences rather than bullet points to describe each section.
• Again, remember to create a separate, clearly titled, section for each environmental force