Directions: Read, understand, analyze the case given below and answer the questions accordingly:

Globalization is a significant factor in today's business strategies, as companies in mature markets seek growth by expanding their operations in the emerging markets of Asia, America, Eastern Europe, and the Middle East. These multinational companies (MNCs) must extend their existing portfolio of IT applications, infrastructure, and services to support their global business strategies.

DigMarket is an MNC. DigMarket has been established as a consumer goods company in North and South America. Their traditional business model is based on the accomplishment of consumer markets in America. The revenues of the company are expected to be nearly US$50,000per month. The company has ERP software to manage their internal business functions such as human resources, finance and accounting, and front office outsourcing, which includes customer-related services.

Kurt works as a director for DigMarket. His responsibilities include determining the company's strategic objectives and policies, monitoring progress towards achieving the objectives and policies, appointing senior management, and accounting for the company's activities to relevant parties, eg shareholders. Kurt also discusses with other team of DigMarket about security issues and challenge, threats, and solutions with respect to customers, employees and suppliers and the IT infrastructure.

Understanding and analyzing this case answer the following:

Q1. Explain the Components of DigMarket Organization. Illustrate the role of executives involved in the organization. (10 marks: 5 marks for the components + 5 marks for the executives responsibilities)

Q2: Planning is the significant step for enhancing the business performance. Analyze the three phases of planning to enhance the existing system to improve the business performance of DigMarket (10 marks).

Q3: Identify and describe the Business Ethics categories and their issues that Kurt should tackle as part of his duty (5 marks). Additionally, discuss the obligations of any employee of DigMarket to the society as per AITP standards (5 marks). (5x2 = 10 marks)

Q4: After proper planning and developing an enhanced business model, converting plan into action is important. Explain the keys to solve end user resistance (5 marks) and the steps to involve change management (5 marks) in implementation phase of enhanced system in DigMarket. (5x2= 10 marks)