Directions Use these guidelines to create a Marketing Plan for your selected Product or Service. You may use the work from previous assignments in this class as part of the plan. However, the previous assignments should be updated and enhanced. You may use MS Office to create your Marketing Plan and relevant components. All of the sections of the Marketing plan should use the same format, with the exception of the example ad. The example ad can be in any format. The plan should be 6-10 pages. The final output should be presented in a clear, concise, attractive, and professional format in order to attract. potential investors. All sources must be cited using APA Style Guidelines. Be sure to use a grammar and spell checker! Executive Summary ( 15 points) Provide an overview of the Marketing Plan so that readers, such as potential investors or implementors, can identify key issues. The Executive summary should be less than 1 page or slide. Although this is the first section in a marketing plan, it should be written last. Executive Summary ( 15 points) Provide an overview of the Marketing Plan so that readers, such as potential investors or implementors, can identify key issues. The Executive Summary should be less than 1 page or slide. Although this is the first section in a marketing plan, it should be written last. Environmental Analysis (20) Conduct an analysis of the current environment in terms of the organization's situation and current target market. Consider relevant, external, environmental forces such as competitive, economic, political, legal and regulatory, technological, and sociocultural factors. Also conduct an analysis of current target markets. Consider relevant demographic, Beographic, psychographic, and/or product usage characteristics of the current target markets. If applicable, assess the current needs of each of the firm's target markets, anticipated changes in those. needs, and how well the organization's current products are meeting those needs. SWOT Analysis ( 40 points) Conduct a swor Analysis, Consider the Strengths, Weaknesses, Opportunities, and Threats that are relevant to the organization and potential target markets. Strengths and Weakness are internal factors. Strengths are competitive advantages or core competencies that give the organization an advantage in meeting the needs of its customers. Weaknesses are limitations a firm has in developing or implementing a marketing strategy