Discuss a recent purchase, or a purchase that you have been contemplating, that you consider being high-effort
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Question:
Discuss a recent purchase, or a purchase that you have been contemplating, that you consider being high-effort involvement. If you have completed the purchase, please describe how long it took you to make the decision and the steps you went through prior to making the purchase. If you have yet to make the purchase, tell us about the process you are now engaged in.
Then answer the following questions:
How does consumer judgment differ from consumer decision-making?
- If habit is a simplifying strategy, why do consumers sometimes seek variety?
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