Discuss consumer behavior as it applies to external and internal influences on sport consumption. Define both concepts

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Discuss consumer behavior as it applies to external and internal influences on sport consumption. Define both concepts and explain your opinion on which of these two approaches has more influence on consumers in today's sport marketplace

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Auditing A Practical Approach

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Authors: Robyn Moroney, Fiona Campbell, Jane Hamilton

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Posted Date: Mar 30, 2024 07:52 AM

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Discuss consumer behavior as it applies to external and internal influences on sport consumption. Define both concepts

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Expert Answer:

Consumer behavior in the context of sport consumption is influenced by both external and internal factors 1 External Influences External factors refer to elements outside of the individual that impact ... View the full answer

Auditing A Practical Approach

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