Discuss four key value chain design decision points an enterprise must address in designing the value chain in which it participates.

Illustrate your discussion of each point by comparing any two of the following case studies discussed in the class: Cisco, Hu$-$Friedy, John Deere, McDonalds, Phillips, or Unilever.

In answering this question, you should have four paired comparisons $($one pair for each decision point discussed$).$ Do not use the same pair of companies for more than one comparison; you can use a company in more than one comparison.