Discuss how and why signature stories can help an organisation to communicate more effectively with strategic messages.

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Discuss how and why signature stories can help an organisation to communicate more effectively with strategic messages. Give references also.

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Principles Of Direct Database And Digital Marketing

ISBN: 9780273756507

5th Edition

Authors: Alan Tapp

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Posted Date: Apr 24, 2024 03:37 AM

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Discuss how and why signature stories can help an organisation to communicate more effectively with strategic messages.

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Signature stories are powerful narratives that encapsulate the essence of an organizations identity values and purpose They are compelling authentic a... View the full answer

Principles Of Direct Database And Digital Marketing

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