Discuss how else Nordstrom can continue to provide exceptional customer service and grow brand loyalty.

Customer service is the key for Nordstroms success, focusing on customers experience and providing an exceptional service within seconds after the customer has entered the store. The digital presence is also very strong and easy to navigate, and the customer service that they provide online is almost as perfect as the in store experience. They have managed to achieve what is needed to build brand loyalty, interacting closely with the customers, developing loyalty programs through rewards based on how much you spend at the store, and it is here where there is room for improvement to create stronger brand loyalty. Nordstrom can lower the spending requirements for the loyalty program and that way more would benefit from it, hence more people will come back and shop there again repeatedly. Another thing that they can incorporate is identifying new customers as they walk in and offering a free perk like a free fashion consultation, a free facial or even free fashion show tickets. This will create a very positive experience and that new customer will be more likely to come back.

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