Question: Discuss how Netflix uses collaborative filtering software to match movie titles with the customers taste, and in what ways this software helps Netflix garner a

Discuss how Netflix uses collaborative filtering software to match movie titles with the customer’s taste, and in what ways this software helps Netflix garner a sustainable competitive advantage. If you are a Netflix subscriber which I am, is this a useful feature? Further, is collaborative filtering used by vendors such as Amazon, where, based on prior purchases and views, Amazon will suggest comparable products for your consideration. Is collaborative filtering a form of 'artificial intelligence/machine learning"?

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