Question: Discuss on the (2 ) Companies within the same industry sector in Malaysia and provide a comparative analysis of their operations, highlighting the differences between
Discuss on the (2 ) Companies within the same industry sector in Malaysia and provide a comparative analysis of their operations, highlighting the differences between them.
a) Background: Provide a brief overview of each company's background.
Example; Family Mart vs 7-Eleven? McDonalds vs KFC? Nasi Kandar vs Hawker Chinese Food? Provide a brief company's history, mission, and vision.
b) Performance metrics:
Example: Profit, Sales Revenue, Inventory Turnover, Time to serve customer, Customer satisfaction
Compare and contrast the companies' sales, profit trends, awards, and any other relevant performance indicators. Compare and contrast the financial performance of the two companies over the past few years.
c) Service concept: Describe each company's service concept in terms of low cost, differentiation, and flexibility. This section should include details about each company's approach to service delivery. You can discuss the degree to which each company emphasizes low cost, differentiation, and flexibility in their service offerings. You can also discuss the extent to which each company emphasizes customer service and satisfaction.
d) Unique offerings: Identify and describe the unique offerings of each company across 4/5 areas of knowledge to discuss. In this section, you should identify and describe the unique offerings of each company across four areas of knowledge.
Some examples of areas of knowledge that you can discuss include marketing, human resources, supply chain management, innovation, and technology.
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