Discuss pitfalls for the 3 actions listed below based on transforming an electronic device company and explain whether you think each of them will be helpful in making the action happen.

Three Steps to Transforming an Electronics Company

1) Establish a sense of urgency

Actions:

• According to market search there is no competitive companies in the market for cybernetics. If we transform soon than we will be the only competitor.
• Demand has generated by the existing company and now their is crisis for devices. Our major opportunities are the demand of devices and the features of device like portability, easy to carry and better functionality. There is only one company in the market so we have major opportunities to grow.

2) Forming a powerful guiding coalition

• I will make different groups like for sales, finance, HR, market research etc.
• Every group will have a leader and tasks will be given to them.
• These groups will be encouraged to work in teams and message will be try to be aggressive, try to be result oriented.

3) Creating a vision

• Vision: To be a pioneer in the electronic devices and equipment market by starting from this device.
• Strategy for marketing will be advertising on print media, television, social media etc.
• Pricing will be penetrative for the starting to be competitive.
• Distribution channel will be established.
• Direct marketing will also be done.
• From recruitment perspective professionals from the electronic marketing field will be hired.
• A different market research team will be appointed to keep a tab on the competitor.