Question: Discuss the advantages and challenges of using qualitative data analysis methods, such as thematic analysis, in aviation research. How can these methods provide insights into

Discuss the advantages and challenges of using qualitative data analysis methods, such as thematic analysis, in aviation research. How can these methods provide insights into passenger experiences and preferences that quantitative data might miss? What are the potential drawbacks of relying solely on qualitative data for making strategic decisions in the aviation industry?

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