Discuss the appropriate uses of a focus group. What do market researchers use focus groups for? What are the advantages and disadvantages? Who is involved, how does a focus group typically work? Looking for a short paragraph that shows a clear understanding of what a focus group is from an operational aspect, what a focus group is used for, as well as the benefits and disadvantages of a focus group.

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Focus groups are commonly used by market researchers to gather qualitative data on co... View the full answer