discuss the customer, customer segment and what do customer value and why.$$

The recent increase in demand for online education has caused the industry to develop at unprecedented rates. Online learning tools such as video conferencing, digital testing services, and online counseling were heavily invested into by Congress. Established universities realized how convenient these tools would be for professors and students even after the pandemic. Platforms such as Coursera offer thousands of courses, certifications, and even degrees to students. These courses and certifications are appealing to students as they are much more affordable than a college degree, and are tailored to the specific skill set a student hopes to gain.

It is worth mentioning that many critics of online education believe that online degrees from universities are illegitimate and not accredited. This could not be further from the truth. Unfortunately for critics, these claims are baseless as a large majority of courses offered by Coursera are offered by prestigious universities and Fortune $500$ and S&P $500$ companies. As online education continues to rapidly trend upward, the stigma against it trends downward.