Question: Discuss the differences between CDI and BDI. n When would an advertiser use these indexes? (LO 10-2) e 10. A number of studies have examined

Discuss the differences between CDI and BDI. n When would an advertiser use these indexes? (LO 10-2) e 10. A number of studies have examined the role that personality and/or other personal characteristics may ve on consumers' media usage. Discuss some of these r studies. Do you think that these characteristics may have an impact, or should marketers rely primarily on demo- ha u graphic characteristics? (L010-2)

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