Discuss the different elements of an organization's macro-environment that influence its digital business and digital marketing strategy.
Question:
Discuss the different elements of an organization's macro-environment that influence its digital business and digital marketing strategy. Analyze the impact of socio-cultural trends, technological advancements, and environmental considerations on digital marketing decisions. Provide concrete examples to illustrate your points.
Examine the significance of legal, privacy, and ethical constraints on a company's digital business operations. Discuss how regulatory requirements and evolving privacy standards affect data collection and customer engagement strategies. Additionally, explore how organizations can leverage ethical considerations to gain a competitive edge in the digital realm.
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill