Discuss the direct correlation between an effective value chain and a firm's competitive advantage by examining the
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Question:
Discuss the direct correlation between an effective value chain and a firm's competitive advantage by examining the relationship between:
- Effective value chain management
- Customer delight
- Profitability
- Competitive advantage
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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