Question: Discuss the external and internal factors affecting the consumer decision-making process of an urban young adult in the age group of 25 to 30, who

Discuss the external and internal factors affecting the consumer decision-making process of an urban young adult in the age group of 25 to 30, who opts to consume only made in India products, for example, Khadi, as opposed to someone who prefers western branded wear. How do possible differences as listed in the decision-making model affect product choice? ((700-1000 words)

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